Collegiate Esports Services - Milwaukee Esports Alliance
The Milwaukee Esports Alliance: Growing the culture and connectivity of our regional Esport groups, gamers, businesses, community partners, while advancing metro Milwaukee’s standing as a national leader in the space, which is poised for future infrastructure and development.
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Collegiate Esports Services
Milwaukee Esports Alliance Collegiate Support
Below, are the different varieties of support that can be provided through the Milwaukee Esports Alliance and our affiliate partners.
To help Universities determine which level of support may be the right fit, we’ve helped break down the variety of “phases” we have seen schools typically fall into – listed below:
Phase 0: Research - Information Gather
A school that is new to esports and has not yet had conversations around the idea of starting a program. Currently looking to start gathering information.
Phase 1: Research - Information Analysis
A school that is familiar with esports and has begun exploring the idea of starting an esports program. Is looking for more information to help make their decision.
Phase 2: Committed - Partial Program Investment
A school that has committed to starting an esports program, but is looking to start with a pilot/reduced version initially. This could be done as a strategy to prove worth, or as a way to accommodate a smaller initial budget.
Phase 3: Committed - Full Program Investment
A school that is fully committed to create and grow an esports program long-term. The program is being started from scratch but has full support of the school, including approval for staffing.
Phase 4: Active - Program Up and Running
A school that already has a school-supported esports program active in some capacity, whether in athletics, club or other. There is some level of staffing in place to support the actively competing program.
Phase 5: Active - Program in-Transition
A school with an established esports program, actively engaged in competitive activities, recently experienced the departure of a Director or Coach. The school is currently seeking a replacement for the departed staff member to sustain or enhance the program’s success.
A Variety of Ways to Partner
With an understanding of the different phases along the journey your school may fall within, next up is how we can come alongside you, no matter where you are, to accelerate your esports program.
Full Program Management
Our comprehensive service offers a turnkey solution for educational institutions seeking to establish a new college program. With a team of industry experts, including a dedicated director and specialized coaches, we provide a streamlined process, granting schools a two-year head start over developing a program independently.
Recommend For:
- Phase 3: Committed – Full Program Investment
- Phase 5: Committed – Program In-Transition
Services Provided
- Program Foundation: Develop the foundation of the program to grow upon.
- Competition: Ensure teams have consistent practice and competitive schedules.
- Community: Build online community (Discord) for current students, recruits, fans and alumni.
- Public Relations: Build and maintain a proper coverage plan for esports program launch.
- Social Media: Build and maintain a strong digital presence across multiple social platforms.
- Recruiting: Bringing in new students to the school each year to play as part of the team.
- Facility: Ideate, build, and utilize plans for esports facilities both short and long term.
- Student Experience: Providing a memorable, enriching and engaging experience for all students.
- Events: Participating in and hosting in-person events.
- Fundraising: Bringing in additional money to the school.
- Streaming: Provide professional broadcast of key matches to watch online.
- Merchandise: Design and sell esports team specific merchandise.
- Sponsorships: Identify potential sponsors and partners.
Services Terms and Investment Range
Annual Contract: $50,000(est)
- Investment may vary based upon factors such as desired recruiting goals, team size, titles played, school geography, etc.
Pilot Program Management
Thinking about dipping your toes into the collegiate esports scene but not ready to go all in? We’ve got you covered! Hire us to set up a part-time or pilot program—it’ll look and feel like the real deal on the outside while we keep the focus on the core stuff internally. You get the whole experience at a fraction of the cost, giving your college a taste of esports without breaking the bank.
Recommend For:
- Phase 2: Committed – Partial Program Investment
- Phase 5: Active – Program In-Transition
Services Provided
- Program Foundation: Develop the foundation of the program to grow upon
- Competition: Ensure teams have consistent practice and competitive schedules.
- Community: Build online community (Discord) for current students, recruits, fans and alumni.
- Public Relations: Build and maintain a proper coverage plan for esports program launch.
- Social Media: Build and maintain a strong digital presence across multiple social platforms.
Services Terms and Investment Range
Annual Contract: $25,000(est)
- Investment may vary based upon factors such as desired recruiting goals, team size, titles played, school geography, etc.
Esports Accelerator Program
Bring in our team to elevate your new or existing program to new heights. Backed by a well-defined foundation of success, our team of experts can come in and make improvements to accelerate growth and ensure long-term success for your program.
Recommend For:
- Phase 4: Active – Program Up and Running
Services Provided
- Program Foundation: Develop the foundation of the program to grow upon
- Competition: Ensure teams have consistent practice and competitive schedules.
- Community: Build online community (Discord) for current students, recruits, fans and alumni.
- Public Relations: Build and maintain a proper coverage plan for esports program launch.
- Social Media: Build and maintain a strong digital presence across multiple social platforms.
- Recruiting: Bringing in new students to the school each year to play as part of the team
- Facility: Ideate, build, and utilize plans for esports facilities both short and long term.
- Student Experience: Providing a memorable, enriching and engaging experience for all students.
- Events: Participating in and hosting in-person events
- Fundraising: Bringing in additional money to the school
- Streaming: Provide professional broadcast of key matches to watch online.
- Merchandise: Design and sell esports team specific merchandise.
- Sponsorships: Identify potential sponsors and partners
Services Terms and Investment Range
Annual Contract: $10,000(est)
Title Specific Coaching
Looking to invest further in a specific title? You can improve the success and experience of students in a title AND reduce the amount of work/responsibility on your Esports Director.
Recommend For:
- Phase 2: Committed – Partial Program Investment
- Phase 3: Committed – Full Program Investment
- Phase 4: Active – Program Up and Running
Coaching Services Provided
Competitive Titles:
- Valorant
- Rocket League
- Overwatch
- Call of Duty
- Rainbow Six
- League of Legends
- Super Smash Brothers
Streaming
- Implement or Manage Streaming for Gameplay
Services Terms and Investment Range
- Per Season & Title: $2,500
Consulting
Are you new to the idea of esports or looking to learn more before committing? Our expert team offers comprehensive meetings to deliver a fully developed and precise summary of the college esports landscape, providing you with essential information on all aspects involved in establishing a successful college esports program.
Recommend For:
- Phase 0: Research – Information Gather
- Phase 1: Research – Information Analysis
Consulting Package Includes:
Program Ownership & Staffing
What department can it live within, Who pays for it, and Who runs it?
Digital Presence of a Program
How are programs organized, how are they publicized, and how are they discovered by recruits and fans
Enrollment & Program Size
What are expectations for size, how large can a program grow, how does recruiting for esports differ from other sports
Competition & Coaching
What conferences/league would you compete in, what does a competitive schedule look like, how do fans watch, and how much is online vs in-person.
Student Life & Expectations
How are esports players treated compared to traditional student athletes, how are academics managed, and how can the program enrich their lives outside of competition.
Program Budgeting:
How much does a program cost to operate, how does a facility factor into the lifespan of a program, and what are ways to bring in additional money.
Services Terms and Investment Range
- Program Analysis & Recommendations: $500
- Ongoing Consultation: $250/Hour
Get in Touch
If you would like to have a no cost initial consulation session, please send an email to lewis@mkeesports.com and we’ll get back to you as quickly as possible.
