About MKEA - Milwaukee Esports Alliance
The Milwaukee Esports Alliance: Growing the culture and connectivity of our regional Esport groups, gamers, businesses, community partners, while advancing metro Milwaukee’s standing as a national leader in the space, which is poised for future infrastructure and development.
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The Milwaukee Esports Alliance
The Milwaukee Esports Alliance is dedicated to serving as one of the cornerstones of Wisconsin’s burgeoning esports landscape, acting as a vital support system and catalyst for growth through our industry leading community events, nationally recognized tournaments and critical community resources.
Our mission is to champion equitable access to emerging esports opportunities, establish Wisconsin as a national leader in esports development and contribute to the viability of the industry as a jobs creator through continuing profitability and growth.
Connecting the Community
At the core of our mission, is the be a catalyst for connection and collaboration within the Wisconsin esports ecosystem. We do that in a variety of ways, most notable listed below:
- Discord: https://discord.gg/HpZS2CSckZ.
- “GameTime” Monthly Newsletter
- Community Zooms (Quarterly)
- LinkedIn Live Events
Esports Tournaments and Events
Events and in-person activations are critical to an esports ecosystem and we are proud to be the catalyst for a variety of the states premier events. These include:
Wisconsin Esports Summit: Wisconsin’s largest dedicated esports conference, focused on networking for directors, coaches, players, business c-suite & all those interested in gaming as an industry!
Cream City Convergence: Wisconsin’s largest esports tournament, featuring statewide collaboration from MKE to Madison and beyond. Over 1,000 attendees from 35 states and 7 countries in year 2024!
Esports Leagues
Wisconsin Esports Conference
Mission
The Wisconsin Esports Conference is dedicated to fostering a vibrant collegiate esports community. Our mission is to deliver an equitable and exceptional experience for the student athletes and coaches at our member institutions through focus on key elements such as accessible match scheduling, affordable league entry pricing, competitive divisions, opportunities for in-person competition and an overall continuing commitment to the growth of the Wisconsin esports ecosystem.
Vision
Our vision is to operate as the premier collegiate esports league in Wisconsin, recognized for our commitment to excellence and sustainability. We aspire to be a driving force in the development opportunities for our state’s student athletes, providing diverse opportunities for learning and success. Through strong connections and a passionate community, we aim to elevate the profile of esports in Wisconsin and inspire the next generation of leaders in the industry.
Learn More Here: https://www.mkeesports.com/wisconsinesportsconference/
Esports Venues
We’re excited to continue to expand our physical footprint in the Wisconsin esports ecosystem!
Details below on some of the venues we currently co-operate within:
Magik 4 Gaming’s The Hub
Located within Milwaukee’s desirable upper east side and walking distance of food halls, bars and restaurants plus accessible by several forms of mass transit – the Magik4Gaming Hub (an affiliate of the Milwaukee Esports Alliance) is one of Wisconsin’s most accessible, in-demand LAN facilities.
Competitions are run weekly, bi-weekly and monthly and feature titles like Super Smash Bro’s Ultimate, Street Fighter Six, Tekken 8 and Guilty Gear Strive.
Esports Consulting
MKEA can serve as a trusted partner in a number of capacities. Below are details around the prominent areas we currently work provide consultative services within:
- Collegiate Esports Consulting: Leveraging the talents of our incredible collegiate team, we are fortunate to be able to offer counsel to this growing segment of the esports market. Led by Lewis Smith, we have a complete suite of services available to help programs just getting started, or looking to grow into that next phase. Learn more about our programs and services, here.
- Corporate Consulting: Esports is a topic being discussed around many businesses, both big and small. Whether for interest in getting involved as a sponsor, around the advantages gaming can have on retention or attraction, or for one-off projects like special events – we have the experience and network to help bring esports into your organization in a meaningful way.
Content Creator Management
For Wisconsin gaming content creators, the Milwaukee Esports Alliance can serve as a vital bridge to help accelerate connections to sponsors, as well as business sustainability.
Learn more about the programs, here.
Our Team
Below are key members of the Milwaukee Esports Alliance team. These individuals make up the leadership across the variety of initiatives lead by MKEA and represent over 40 years combined experience in the industry.
Brandon Tschacher
Founder of the Milwaukee Esports Alliance, Brandon presides over the multitude of MKEA affiliate partners, events and initiatives. He also focuses on strategic vision and direction for the organization, along with national outreach and relationship development.
Contact: brandon@mkeesports.com
Lewis Smith
Lewis Smith has worked professionally in the esports industry since 2015. He currently leads the Collegiate Consulting division of the Milwaukee Esports Alliance and supports our collegiate esports efforts in general, which include monthly cohort calls, special events and more.
Contact: lewis@mkeesports.com
Josh Barnickel
Josh is the leader of Magik4 Gaming, an affiliate of the Milwaukee Esports Alliance, who’s focus is on creating meaningful experiences and activations for the Fighting Game Community (FGC) in Wisconsin. This is done through weekly and monthly tournaments held onsite at the Magik4 Gaming Lounge and large scale events, like Cream City Convergence.
Contact: jb@magik4gaming.com
